AGP Executive Report
Last update: 12 hours agoDirect Marketing: South Africa logged more than 17 billion spam calls in the first half of 2026. A planned opt-out registry takes effect in May 2027, and marketers must register by December. Brand Building: The IPA and Financial Times’ new compendium draws on four decades of research to make the case for balancing short-term sales activity with long-term brand investment. Sports Marketing: Sportel Monaco is adding a CMO Brand Programme on Oct. 19, bringing marketers into earlier talks about sports content, audiences, data and property value. Political Advertising: Nigerian ad practitioners say state permit fees of up to ₦200 million for campaign billboards could squeeze out-of-home advertising and raise campaign costs. Customer Trust: After an ASOS breach exposed customer names and contact details, industry experts warned that doubts about push notifications could hurt future engagement and sales.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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