AGP Executive Report
Last update: 3 hours agoHoliday Marketing: M&S has entered the Christmas ad race with a 2026 campaign featuring James Norton, Lucy Punch and Katherine Jenkins. Platforms & Advertising: Meta, Google and TikTok are challenging California’s restrictions on personalised feeds and autoplay for under-16s. Snap, meanwhile, reported 14% revenue growth to $1.72 billion, with ad-tech gains helping drive the increase. Small-Business Media: Radio is gaining ground as a customer-acquisition channel: use among small businesses rose from 20% in 2022 to 25% in 2026, even as confidence in lead-generation returns remains weak. Agency Moves: AVENIR GLOBAL is acquiring Marker Collective, Archetype’s parent company, while Future and InfoSum are bringing audience data to WPP planners. Marketing Leadership: McDonald’s U.S. CMO Alyssa Buetikofer is exiting as the company splits its top U.S. marketing role.
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