AI & Marketing Measurement: Boomi’s Forrester study says 86% of enterprises have moved beyond AI agent pilots, but only 34% trust what those agents do—highlighting a governance + integration gap that’s driving “agentic chaos” costs. Functional Beverages & AI Search Behavior: 5W’s AI Visibility Index finds AI rankings hinge less on shelf sales and more on “digestible” brand content tied to health claims and ingredient specifics; Celsius leads AI citations in the US. MarCom Leadership & Customer Experience: Nationwide Marketing Group taps hospitality author Will Guidara for PrimeTime Nashville, pitching “unreasonable hospitality” as a loyalty play for the independent channel. Comms Infrastructure & Regulation: Malaysia’s communications ministry pushes agencies to use its own training facilities (IPPTAR) and launches a 2026–2030 strategic plan focused on better internet, more creative content, and accurate information; Qatar’s CRA issues rules for transparent access to submarine cable landing stations. Critical Networks: MidWave Wireless launches Project Fortis to bring MANET resilience to public safety and critical comms using licensed spectrum. Media/Entertainment Partnerships: Samsung and Scoot join Spider-Man: Brand New Day marketing, with Liquid I.V. as a functional hydration partner. Geopolitics Impacting Comms: US strikes on Iran continue amid Strait of Hormuz disruptions, with reports of a tanker on fire and claims of mine-related explosions.