AGP Executive Report
Last update: 7 hours agoHoliday Campaigns: John Lewis has launched its 20th Christmas ad, starring Dame Kristin Scott Thomas and featuring Sam Fender’s cover of a Rolling Stones song. The campaign aims to restore confidence in thoughtful gift-giving. Marketing Leadership: Porter promoted Mohit Rathi to CMO, tasking the longtime executive with leading marketing and growth as the logistics company scales. Brand Growth: PepsiCo says Doritos’ crunch-focused recipe revamp helped lift growth 20% and attract 2.1 million new consumers over two years. AI in Marketing: A World Federation of Advertisers study finds 96% of major brands now use AI in marketing, signaling how quickly the technology has moved into the mainstream. PR Moves: Former Octopus Publishing publicity leader Karen Baker has launched an independent PR and communications consultancy after 25 years in-house.
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