AGP Executive Report
Last update: 3 hours agoAI Search & SEO Reality Check: CiteLens found AI answer engines cite very differently—Google AI Mode and Perplexity lean heavily on top Google results, while ChatGPT largely ignores rankings and brand size, pushing marketers to rethink “AI SEO.” MarCom Tech for Enterprise: Convertr named Greg Jordan as chief product officer to strengthen pre-CRM lead/contact data governance for B2B programmes. Media/Comms Regulation: Ofcom fined Virgin Media £28M over “systemic and repeated” failures in contract cancellations, including retention call-handling tactics. Spam & Calling Rules: Truecaller CEO warned India’s spam-call surge will worsen after TRAI restricted community spam reporting for 140/1600 number series. Brand + Health Marketing: Aflac and Rachel Zoe launch “Fit Checks,” using a QR-linked fashion sweepstakes to drive cancer screening education. Public Sector IT Contract: Malaysia’s Infomina won a RM21.12M JPJ deal to maintain ICT and networking hardware across 170+ branches for 36 months. Travel Trade Tools: kimkim expanded its Travel Advisor Program with co-branding and new Destination Face-Off webinars.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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