AGP Executive Report
Last update: 2 hours agoAI Creative Tools: Adobe launched a marketing toolkit for small businesses and added AI features that adapt one core asset into multiple formats, alongside new assistants and generative tools across Creative Cloud. AI Adoption: New research finds 98% of B2B marketing teams use AI, but just 3% coordinate it across go-to-market teams; another report points to weak clarity on AI roadmaps. Campaign Watch: Netflix’s international campaign puts 35mm film in the spotlight, while VML India’s latest KitKat work brings festive chaos. Lidl also unveiled a Christmas ad starring Nico the Nutcracker. Marketing Scrutiny: A report warns children are being bombarded with online junk-food marketing, as regulators step up scrutiny of digital promotions and influencer tactics.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.