AGP Executive Report
Last update: 12 hours agoGlobal Campaigns: Courvoisier has launched “Pass The Courvoisier,” its first global campaign in nearly 20 years, spanning TV, social, out-of-home, retail and live events. The work puts shared hospitality and spontaneous moments at the heart of the brand. Marketing Operations: Malaysia’s football association is looking to bring media, marketing, communications, digital and commercial teams together, while pursuing two new corporate sponsors. PR Practice: At a session for more than 100 communications professionals, The Sun Malaysia urged PR teams to pitch useful, timely stories tied to consumer concerns and wider public interests—not hard sells. Brand Trust: Coronation’s new South African campaign revisits its “trust is earned” message amid rising misinformation and declining confidence in online news. Media Discovery: Apple’s planned AI upgrade for HomePod could make voice assistants a more conversational route to music, radio and podcasts. Creative Work: Uber Japan is using comedian Hollywood Zakoshi and an outsize 99% first-ride discount to turn a taxi promotion into entertainment for young professionals.
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