Message Prism launches AI crisis communications app as hurricane season begins

Stoneking Strategic Communications Technologies has launched Message Prism, an AI-enabled crisis communications app designed to help teams quickly draft and organize messaging during hurricanes and other fast-moving emergencies. The tool can generate up to nine communications products in under a minute and is aimed at public information professionals, emergency managers, and other organizations that need to respond fast. Why it matters: - Emergency managers and public information teams often have only minutes to respond during crises, especially as hurricane season begins. - Message Prism is designed to help organizations move faster while keeping messaging consistent across audiences and channels. - The app targets businesses, nonprofits, government agencies, public relations professionals, healthcare organizations, and mission-driven companies. What happened: - Stoneking Strategic Communications Technologies announced the launch of Message Prism on June 9, 2026. - The company describes Message Prism as an AI-enabled crisis communications app for evaluating, creating, adapting, and organizing messaging during high-pressure events. - The launch is timed to hurricane season and broader emergency-response use cases. The details: - A single message can generate up to nine communications products in under a minute. - The outputs include press releases, employee messaging, social media content, executive communications, stakeholder updates, talking points, and media responses. - Message Prism is built for crises, reputational threats, operational disruptions, emergencies, organizational change, and other rapidly evolving public-facing events. - Dan Stoneking, co-founder of Message Prism and former Deputy Director of Public Affairs for FEMA, said the app was built to help teams move quickly without sacrificing clarity, accuracy, or strategic alignment. - Stoneking said the tool is meant to support stronger human connection rather than replace it. - The company says Message Prism helps users preserve their voice and values while adapting messages for different audiences and environments. - Stoneking said the goal is to let crisis communicators spend more time with leadership counsel and helping survivors instead of drafting repeated versions of a news release. - More information and a seven-day free trial are available on the Message Prism Official Website . Between the lines: - The product sits at the intersection of crisis communication, emergency management, applied technology, and practical AI. - The pitch focuses on speed and message discipline, two areas that often break down when information is changing fast. - The launch also reflects a broader push to use AI for first-draft communications while keeping final judgment with people. What’s next: - Message Prism is now available for organizations that want to test the tool during the current hurricane season. - The company is positioning the app as a long-term communications aid for emergencies and other fast-moving situations. The bottom line: - Message Prism aims to turn crisis communication from a slow drafting process into a faster, more organized workflow without removing human oversight.