Costa Farms makes OnCon Icon Marketing Top 100 finalist list

Costa Farms has been named a finalist for the 2026 OnCon Icon Top 100 Marketing Team, with public voting opening June 22 to decide which teams move on to the Top 50. The nod spotlights the plant grower’s marketing momentum, from product launches and partnerships to broader recognition for its workplace culture.

Why it matters: - The finalist spot gives Costa Farms a chance to advance into the Top 50, Top 10 and Team of the Year in a peer-voted competition. - The recognition highlights the marketing team’s role in building the Costa Farms brand and shaping the company’s profile in the horticulture industry. - Public voting can turn a finalist listing into broader visibility with plant consumers, retail partners and industry peers.

What happened: - Costa Farms was named a finalist for the Top 100 Marketing Team in the 2026 OnCon Icon Awards. - Public voting opens June 22 and runs through July 22 at More information. - Winners will be announced during OnCon’s Icon Awards Virtual Ceremony on Oct. 27, 2026, with the Marketing category results revealed between 7 and 8 p.m. ET.

The details: - Costa Farms is one of the world’s largest growers of indoor and outdoor plants. - The OnCon Icon Awards are a peer-recognition program spanning 13 categories, including Marketing and Human Resources. - Finalists are selected from nominations. - More than 200 organizations are finalists in the Top 100 Marketing Team category this year. - Costa Farms is listed alongside brands including Unilever, Samsung and Holland America. - Mari Carrasquillo, vice president of marketing at Costa Farms, said the finalist honor reflects the team’s creativity, collaboration and hard work. - Carrasquillo said the company is asking its community to help push the team into the Top 50. - Costa Farms says its marketing team won OnCon’s Top 10 Marketing Team award in 2024. - Carrasquillo won Ragan’s Top Women in Marketing Award in 2025. - Costa Farms was named a 2026 Top Workplace by USA Today earlier this year. - The company says its marketing momentum includes the launch of its patent-pending Twist.Lift.Water.™ self-watering pot. - Costa Farms also points to continued growth in partnerships across its industry and outside it. - Horticulturist Justin Hancock’s book, The Complete Guide to Houseplants, is expected to launch later this year. - More information about Costa Farms is available at the company’s website.

Between the lines: - The finalist nod fits a broader stretch of recognition for Costa Farms, suggesting the company is using marketing and workplace culture as part of the same brand story. - The public-vote format means the team’s next step depends partly on audience engagement, not just judge selection. - The mix of product innovation, partnerships and book promotion shows a marketing strategy built around brand reach, not only advertising.

What’s next: - Costa Farms is encouraging plant lovers, retail partners and team members to vote before the July 22 deadline. - The team’s standing could rise if voting pushes it into the Top 50. - Final results for the Marketing category will be revealed during the Oct. 27 virtual ceremony. - The broader company will likely keep leaning on innovation, partnerships and content tied to houseplants and home gardening.

The bottom line: - Costa Farms has converted steady marketing momentum into a high-profile awards finalist spot, and public voting will decide whether the team climbs further.