Orange Marketing and Red Banyan set webinar on PR and AI search visibility

Orange Marketing and Red Banyan will host a July 30 webinar on how public relations and answer engine optimization can help B2B brands show up in AI-generated search results. The session will focus on earned media, trust signals, and structured content as buyer discovery shifts beyond traditional SEO.

Why it matters: - AI search is changing how B2B buyers research problems, compare vendors and judge credibility before visiting a company website. - Brands that do not build visibility across earned media, reviews, executive profiles and other trust signals may be harder for AI tools to find, cite and recommend. - The session is aimed at marketers, founders, executives and revenue leaders looking for practical steps rather than theory.

What happened: - Orange Marketing announced a live 30-minute webinar with Red Banyan called “Earn the Answer: PR + AEO Tactics That Get You Found in AI Search.” - The webinar is set for July 30 at 10 a.m. PT / 1 p.m. ET. - Evan Nierman, founder and CEO of Red Banyan, and Rebecca Gonzalez, founder and CEO of Orange Marketing, will lead the session. - Registration is open here.

The details: - The discussion will focus on how PR and answer engine optimization, or AEO, can work together to improve AI search visibility. - Nierman will cover why earned media is becoming a key visibility driver in AI search. - Nierman will also address building authority beyond a company’s own website and keeping public trust signals current and verifiable. - Gonzalez will connect PR to AEO execution using HubSpot findings and Orange Marketing client work. - Gonzalez will explain why prompt-based discovery differs from keyword-based search. - Gonzalez will also discuss why blogs and listicles still matter and what structured website updates can help AI visibility. - Orange Marketing describes itself as a top-10 Diamond HubSpot Partner specializing in B2B revenue operations and marketing execution. - Orange Marketing says it has more than 150 five-star reviews and supports CRM migrations, remediations, automation, content strategy and RevOps across HubSpot Sales, Marketing, Content and Service Hubs. - Red Banyan is an award-winning strategic communications firm focused on high-stakes reputation management. - Red Banyan’s work includes strategic communications, crisis communications, legal and litigation PR, government relations, media training and online reputation management.

Between the lines: - The webinar reflects a broader shift in search, where AI-generated answers are becoming a front door to discovery instead of a traditional search results page. - The emphasis on earned media and third-party credibility suggests that AI visibility is increasingly tied to outside validation, not just owned content. - The messaging also signals that B2B teams may need to update both communications strategy and website structure at the same time.

What's next: - Orange Marketing and Red Banyan will host the webinar on July 30. - The companies are positioning the session as a practical playbook for improving AI search visibility as buyer behavior continues to change. - More information is available on Orange Marketing’s website more information and Red Banyan’s website more information.