Semify leaders earn AdExchanger Top Women in Media & Adtech honors

Semify said Allison Willis and Naomi Kagan were named 2026 AdExchanger Top Women in Media & Adtech honorees in the Team Leadership and Revenue Growth categories, respectively. The recognition spotlights the leadership and commercial performance the Rochester-based company says are helping drive its growth.

Why it matters: - AdExchanger’s awards recognize women shaping media, advertising and marketing technology. - Semify is using the recognition to highlight both internal team leadership and business growth as core to its model. - The honors can strengthen Semify’s credibility with agency and martech partners that buy white-label search and visibility services.

What happened: - Semify announced that Allison Willis was named a 2026 honoree in the Team Leadership category. - Semify also announced that Naomi Kagan was named a 2026 honoree in the Revenue Growth category. - The recognition is part of AdExchanger’s Top Women in Media & Adtech awards. - Semify made the announcement Sept. 22, 2026, from Rochester, New York.

The details: - The annual program recognizes women whose leadership, expertise and contributions are shaping the future of media, advertising and marketing technology. - Allison Willis was recognized for bringing people together, creating clarity and helping teams perform at their best. - Semify said Allison Willis’s leadership is grounded in the belief that strong results begin with strong teams. - Patrick Briggs, Semify’s CEO, said Allison Willis strengthens the organization through thoughtfulness, energy and a commitment to helping people succeed. - Allison Willis said the most rewarding part of leadership is seeing people develop strengths, take on new challenges and achieve more together. - Naomi Kagan was recognized for contributing to revenue growth and turning opportunity into sustained business performance. - Semify said Naomi Kagan’s work reflects strategic thinking, relationship-building and consistent execution. - Briggs said Naomi Kagan brings commercial instinct, strategic discipline and follow-through. - Naomi Kagan said sustainable growth depends on strong relationships, a clear understanding of the opportunity and a team committed to execution. - Briggs said Allison Willis focuses on the people and teams that power the business, while Naomi Kagan helps create and advance opportunities that move the business forward.

Between the lines: - The dual recognition suggests Semify wants to frame growth as a combination of culture and execution, not just sales results. - The company is also signaling that leadership at different layers of the business can be a competitive advantage in a crowded adtech market. - The award categories map neatly to two business priorities: building strong internal teams and driving revenue.

What's next: - Semify is likely to continue using the award wins in its positioning with partners and prospects. - The company’s broader pitch remains centered on adding SEO, paid search, paid social and AI Optimization services without requiring partners to build those capabilities in-house. - Semify says its white-label fulfillment model is supported by a U.S.-based team and a proprietary software platform.

The bottom line: - Semify is turning two individual honors into a broader message: strong teams and measurable growth are central to the company’s value proposition. - The company, founded in 2009, offers growth engine services for agency and martech partners. More information