Study of 413 Instagram Growth Clients Finds Median Gain of 461 Net Followers a Month
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Median net followers a month across 413 active Virallized client accounts that each ran at least 90 days, measured to 11 November 2026.
In a sample of 413 active client accounts, taken as they came, every account grew. Separately, six clients who left, five over a year ago, kept their followers.
We wanted to show what an ordinary account does, so we took a sample of 413 active clients who had been with us at least 90 days, and left nothing out.”
NEW YORK, NY, UNITED STATES, November 12, 2026 /EINPresswire.com/ -- Virallized, an Instagram growth service founded in 2017, today published results from a sample of 413 active client accounts, each of which had run with it for at least 90 days. Measured to 11 November 2026, the median account added 461 net followers a month, and every one of the 413 is larger than when it started.— Jay Mercer, founder of Virallized
The sample was taken as it came: no account in it was left out for a weak result. Net means followers now minus followers at the start, after anyone who unfollowed: the same number an account's own Instagram profile shows.
At the median pace, an account adds about 1,000 new followers in a little over two months. Four in five of the 413 accounts were on Virallized's two lower plans, Standard at $99 a month and Pro at $149 a month. The company publishes a monthly range for each plan, from 150 to 500 followers on Standard up to 750 to 3,000 on its top plan, Ultra, and does not guarantee a number.
Virallized also re-checked the 11 client case files shown on its homepage, each built from the client's own before and after profile screenshots. On 11 November 2026, eight of the 11 accounts had more followers than their "after" screenshot showed, and the other three were within 2 to 3 percent of it. A first re-check on 29 October 2026 found the same pattern.
An art account that started at 929 followers had 5,399 on 11 November. A restaurant grew from 3,566 to 16,306, a coffee shop from 2,922 to 12,197 and a dental practice from 8,448 to 17,827. A sports-card shop that started at 6,455 had 16,172.
Six of the 11 case-file clients have since stopped using Virallized, five of them more than a year ago, and their followers stayed. An MMA account that left in September 2024, more than two years before the latest re-check, was about 2 percent below its "after" screenshot on 11 November 2026, and an art account that left in January 2025 had more followers than its "after" screenshot showed. Across the six former clients, three were above their "after" count and three were 2 to 3 percent below it. On 11 November, five of the 11 were still clients, the longest since August 2023.
"Every growth service can show its best screenshots," said Jay Mercer, founder of Virallized. "We wanted to show what an ordinary account does, so we took a sample of 413 active clients who had been with us at least 90 days, and left nothing out. The median is the number a new client should plan around, and every one of the 413 grew."
The figures come from Virallized's own campaign records and are counted from each account's public follower number, the figure Instagram itself displays, rather than from activity totals in a service dashboard. Anyone can check the case files: the 11 Instagram profiles are public.
Net counting matters because Instagram removes accounts it judges inauthentic, which takes bought followers off an account's count; the company described the practice in its 2018 announcement on reducing inauthentic activity. Every follower in the study is counted after those removals.
Data availability
The study is free to reuse under a Creative Commons Attribution licence (CC BY 4.0). Both data sets can be downloaded as CSV files from the study page, with a ready-made embed and citation.
References
Full study, method and downloads: https://www.virallized.com/instagram-growth-results
How Virallized checks and dates every figure it publishes: https://www.virallized.com/methodology
The 413-account summary (CSV): https://www.virallized.com/data/virallized-413-account-sample.csv
The 11 case files (CSV): https://www.virallized.com/data/virallized-case-files.csv
Virallized on Trustpilot: https://www.trustpilot.com/review/virallized.com
Instagram, "Reducing Inauthentic Activity on Instagram" (19 November 2018): https://about.instagram.com/blog/announcements/reducing-inauthentic-activity-on-instagram
About Virallized
Virallized is an Instagram growth service for creators, brands and businesses. It grows accounts with real followers from the audiences of accounts each client chooses, with no bots and no bought followers. Plans run from $99 to $299 a month, every plan includes the Virallized AI content studio, and every plan has a 7-day money-back guarantee on the first payment. Virallized is rated 4.8 out of 5 on Trustpilot. https://www.virallized.com
Jay Mercer
Virallized
support@virallized.com
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