Matrix Basement Finishing Announces New Partnership with Chicago Sports Personality David Kaplan and ReKAP

Matrix to Present the “Player of the Game” Across ReKAP’s Coverage of Chicago’s Five Major Sports Teams

CHICAGO, IL, UNITED STATES, November 13, 2026 /EINPresswire.com/ -- Matrix Basement Finishing, one of the nation’s leading basement finishing companies, is proud to announce a new partnership with longtime Chicago sports personality David Kaplan and his popular ReKAP YouTube channel.

As part of the partnership, Matrix will become the presenting sponsor of the “Player of the Game” feature across ReKAP’s game coverage of the Chicago Bears, Cubs, White Sox, Bulls, and Blackhawks, connecting the company with passionate Chicago sports fans throughout the year.

The sponsorship will feature Matrix across approximately 500 game recaps per season, giving the company a consistent presence alongside Kaplan’s analysis, commentary, and reactions to Chicago’s biggest sports moments.

“Chicago sports are about more than just wins and losses. They’re about traditions, friendships, family, and the memories we make watching our favorite teams,” said Brent Duelm, Chief Marketing Officer of Matrix Basement Finishing. “That’s exactly what we believe a great basement should be—a place where people come together. Partnering with David Kaplan and ReKAP is a natural fit for Matrix because we share that passion for Chicago sports and the fans who make them special.”

Kaplan, one of Chicago’s most recognizable sports media personalities, has built a loyal following through decades of covering the city’s professional sports teams. His ReKAP platform delivers candid analysis, entertaining commentary, and year-round coverage for fans who live and breathe Chicago sports.

The partnership extends beyond traditional sponsorship placements. Matrix will also be featured during the weekday ReKAP Lunch Hour program, and plans call for special ReKAP episodes to be filmed inside a finished Matrix basement in 2027, bringing together Chicago sports conversation and the ultimate at-home game-day experience.

For Matrix, the partnership reflects the company’s continued investment in sports and community-focused marketing, including relationships with professional athletes, sports media platforms, and organizations throughout the Midwest.

Since its founding in 2009, Matrix has completed more than 12,000 basement transformations, helping homeowners create spaces for entertainment, relaxation, and family gatherings. From custom home theaters and game rooms to comfortable family hangouts, Matrix specializes in turning unfinished basements into some of the most enjoyed spaces in the home.

“Whether you’re celebrating a game-winning touchdown, watching playoff baseball, or simply spending time with family and friends, some of the best memories happen at home,” added Duelm. “We’re excited to be part of those moments with David and the ReKAP audience.” Fans can follow David Kaplan and ReKAP on YouTube at The ReKAP and learn more about Matrix Basement Finishing at www.matrixbasements.com.

About Matrix Basement Finishing

Founded in 2009, Matrix Basement Finishing is a leading residential basement finishing company specializing in transforming unfinished basements into beautiful, functional living spaces. With more than 12,000 completed projects, Matrix serves homeowners throughout Illinois, Wisconsin, Michigan, and Ohio. Known for its custom designs, professional installation, and commitment to customer satisfaction, Matrix helps families create more room to live, entertain, and make lasting memories.

About David Kaplan and ReKAP
David Kaplan is a longtime Chicago sports broadcaster and media personality known for his extensive coverage of Chicago’s professional and collegiate sports teams. Through his ReKAP digital platform and YouTube channel, Kaplan delivers sports analysis, commentary, interviews, and reactions to the stories that matter most to Chicago sports fans.

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